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Media Director

Location : Lancaster, PA
Job Type : Direct
Hours : Full Time
Required Years of Experience : 5+
Required Education : Bachelor's Degree
Travel : No
Relocation : No
Job Industry : Advertising
Job Category : Advertising/Marketing/Public Relations

Job Description :

Talent Tap is partnering with Godfrey, one of the nation's leading business to business marketing agencies, to hire an experienced Media Director for their digital team.  Godfrey's Media Director is responsible for leading the development of paid media plans that drive results for a diverse range of industrial manufacturer clients. This role oversees the media strategy, planning, implementation and optimization across a range of media channels, including trade media, programmatic, paid search and social. This position requires an organized and detail-oriented individual who also possesses highly developed communication, strategic planning and presentation skills. The Media Director should demonstrate a solid grasp of B2B marketing and communications and a thorough understanding of paid media planning and buying within the B2B environment.

All Godfrey employees are accountable for and expected to integrate Godfrey’s Core Values (Drive, Fascination, Partnership, Transparency) into overall position responsibilities.

  • Provide strategic direction and oversee the development of lead-generation and brand- building media plans using print and online trade media, programmatic, search/social advertising and other emerging media.

  • Establish a solid understanding of clients’ businesses, products and competitors.

  • Ensure paid media plans align with overall client goals and objectives and deliver solid ROI.

  • Oversee the full spectrum of paid media programs, including strategy, planning, buying,

    optimization and reporting.

  • Manage the team that is responsible for media planning, buying and ad traffic


  • Serve as a subject matter expert on a wide range of paid media channels and provide

    ongoing recommendations to optimize clients’ paid programs.

  • Work closely with other relevant channel experts within the agency (social media, search, email, public relations) to ensure overall alignment of clients’ marketing plans.

  • Create and maintain media plan flowcharts and budgets and ensure that all client deliverables are error-free.

  • Collaborate with the account, creative and strategy leads on accounts to ensure media plans are aligned with the overall goals.

  • Work closely with media planner in the development and execution of all paid media efforts to ensure they are on strategy, on budget and on schedule.

  • Identify, understand and adopt new media channels and emerging technologies as relevant to clients' paid media programs.

  • Establish and maintain strong communications with clients, media, external vendors and internal agency teams.

  • Manage paid search, social, display and video campaigns, including Google, Bing, Facebook, LinkedIn and YouTube advertising platforms.

  • Configure and maintain ad serving systems such as DoubleClick for optimal performance, tracking and reporting while utilizing industry best practices.

  • Explore new publisher programs, digital ad networks and opportunities for account- based advertising to increase B2B audience reach.

  • Develop new media relationships and negotiate rates for a client’s entry into new markets as needed.

Required Qualifications :

  • 5-10 years of experience in strategic media planning in a B2B environment.

  • Expertise across a spectrum of traditional and digital media.

  • Demonstrated success in creating and managing trade and digital media campaigns that

    achieved business goals for brand awareness, lead generation and nurturing.

  • A strong understanding of research and analytics as well as key B2B marketing tactics,

    including ABM, lead generation, marketing automation, content marketing and


  • Hands-on experience with setting up tracking pixels, developing custom audience lists

    and adhering to privacy regulations and compliance, such as Privacy Shield and GDPR.

  • Excellent verbal and written communication and presentation skills, ability to prepare

    clear and concise client-ready documents and communicate at all levels of management.

  • Proficient in managing numbers (attention to detail when calculating and communicating

    budget information, rate information, commissions, etc.).

  • Works well in a fast-paced environment, often under tight deadlines.

  • Leadership experience and ability to work cross-functionally with others to provide

    training to help the agency continue to learn and grow.

  • Negotiation skills (in order to secure the most favorable rates, schedules, deadlines, etc.

    on behalf of clients with paid media channels).

  • Deep knowledge of digital advertising platforms, such as Google Ads, Bing Ads,

    Facebook Ads, LinkedIn Ads, YouTube Ads and Google DoubleClick Campaign Manager.

  • Microsoft Office (Word, Excel, PowerPoint, Outlook).

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