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Marketing Coordinator

Location : Lancaster, PA
Job Type : Direct
Hours : Full Time
Required Years of Experience : 2
Required Education : Bachelors degree in marketing or related field
Travel : No
Relocation : No
Job Industry : Legal
Job Category : Marketing

Job Description :
Talent Tap is partnering with Harbor Compliance to hire a Marketing Coordinator for their growing team!  At Harbor Compliance, they're steering companies and nonprofits through the steps needed to achieve their organizational goals. From establishing new startups to helping global brands manage their business licenses nationwide, we need exceptionally talented, bright, and driven people who can deliver an exceptional client experience. Their leaders genuinely want employees and clients to feel not just content, but ridiculously happy. In their sixth year in business, Harbor Compliance is experiencing exponential growth and are seeking top performers who share our values of autonomy, transparency, and excellence.

 


The Marketing Coordinator is excited by taking ownership and keeping a close eye on results. Success of the Marketing Coordinator is measured by the success of their campaigns. A perfect candidate is someone who is fascinated by our customers and has an insatiable desire to provide them with an exceptional experience. 

 

Responsibilities


  • Responsible for carrying out campaigns while upholding the Harbor Compliance brand and positioning. This includes measuring and optimizing the success of campaigns in terms of acquiring leads, nurturing leads, and engaging customers

  • Formulates marketing campaigns for a target audience and goal

  • Executes a calendar of marketing campaigns and ensures that associated deadlines are me

  • Owns the content inventory and ensures that content aligns with appropriate buying stages

  • Creates content to execute campaigns including emails, ads, gated content, and multimedia

  • Utilizes adaptive and A/B testing to optimize email, web, and landing page messaging

  • Develops targeted and segmented communications to generate demand with current and prospective customers

  • Measures monitors results and revises messaging as necessary.


Required Qualifications :


  • Knowledge of marketing-related software and CRM systems - experience with HubSpot preferred

  • Self-starter who will leverage internal expertise and external sources to find answers when writing

  • Excellent communication skills, both written and verbal

  • Excellent interpersonal skills

  • Demonstrated project management skills

  • Intense attention to detail with accuracy and consistency

  • Handles moderately complex issues and problems, and refers more complex issues to the department Director

  • Performs work under general supervision

  • Bachelor's degree and 2 to 4 years of relevant experience



Preferred Qualifications:


  • Experience with HubSpot

  • Proficiency with Google G-Suite


 

Location and Hours

This is a full-time position at our Lancaster, PA office. Travel is limited. Local candidates are preferred. 

 

COVID-19 Update: We take the safety of our staff seriously.  Employees may be asked to work remotely and/or to follow guidelines published by the state and CDC as pandemic conditions evolve.



Compensation

Competitive salary and generous benefits including paid time off, seven paid holidays, health plan including medical/dental/vision, life insurance, disability, and retirement plan matching. Employees enjoy a relaxed dress code, a pleasant work environment in our spacious headquarters, and an entrepreneurial atmosphere that isn’t hindered by corporate red tape. 

 

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