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Digital Marketing Manager

Location : Lancaster, PA
Job Type : Direct
Hours : Full Time
Required Years of Experience : 3+
Required Education : Bachelor's Degree
Travel : No
Relocation : No
Job Industry : Advertising
Job Category : Internet/E-Commerce

Job Description :
Talent Tap is partnering with Godfrey, one of the nation's leading business to business marketing agencies, to help hire a Digital Marketing Manager for their team.  Godfrey’s Digital Marketing Managers are responsible for implementing digital marketing solutions that are aligned with clients’ business challenges and opportunities. This position will support our team by executing on-going paid media programs, including PPC (Pay-Per-Click), social media, programmatic, as well as SEO (Search Engine Optimization) and marketing automation campaigns. This position requires excellent marketing, analytical, communication, and organizational skills with a passion for staying up to date on all things digital. 



All Godfrey employees are accountable for and expected to integrate Godfrey Core Values (Transparency, Drive, Partnership and Fascination) into overall position responsibilities. 



 


       Execute clients’ digital marketing strategies and programs, including PPC, social media, programmatic and SEO campaigns.


       Build and manage PPC campaigns, providing on-going optimization for ads, keywords, bids, delivery, and budgets to increase overall account performance. 


       Develop and deploy paid social media and programmatic campaigns, making incremental data-driven decisions to increase engagement and lead generation opportunities. 


       Help manage clients’ social media profiles, content calendars, and communities as required, ensuring communication maintains consistent with brand guidelines. 


       Support delivery of SEO campaigns, including keyword research, guiding content optimization, and conducting SEO audits. 


       Work cross-functionally with creative and account teams for strategic digital planning, developing content calendars, and new asset creation for campaigns. 


       Analyze the effectiveness of online marketing channels & initiatives, websites, landing pages, and marketing platforms through use of data to continuously optimize and improve user experience and campaign performance. 


       Provide insight and expertise to optimize brand awareness, lead generation, and lead nurturing campaigns at various stages of the customer journey. 


       Assist Analytics team as needed with tracking and reporting to effectively communicate results and impact of marketing performance to clients. 


       Stay current on digital marketing best practices, trends, and changes while understanding how to apply new concepts to all clients. 


Required Qualifications :

       Minimum 3 years marketing experience in an agency setting. 


       Hands-on experience using media platforms and tools including Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Basis DSP, SEMRush, and Google Analytics.


       Use of marketing automation and CRM platforms such as Pardot, Salesforce, Act-On, Hubspot, SharpSpring, and Marketo.


       Knowledge of website and landing page design/UX and how it can impact conversion rates. 


       Competence in keyword research, on-page optimization, and link acquisition tactics, as well as an understanding of major Google algorithm updates such as Penguin, Panda, and Rankbrain.


       General knowledge of basic HTML, CSS, and JavaScript. 


       Understand data and how it can be used to influence marketing strategy and tactics. 


       Ability to provide in-depth analysis and synthesize data to address implications and identify opportunities. 


       Highly self-motivated contributor who works well as an individual and within a team environment. 


       Strong attention to detail; excellent organizational skills; capacity to manage multiple priorities and tasks simultaneously, cross-functional teams and communicate with all levels of management. 


       Works well in a fast-paced environment, often under tight deadlines. 


       Excellent verbal and written communication skills, ability to prepare clear and concise client ready documents. 


       Candidate should be highly skilled in components of Microsoft Office.


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